This location is always busy with tourists no matter what the season. Everytime I pass by, there is always a lineup. The ice cream itself isn't anything special, it is the toppings that make a difference. You will definitely get an instagram worthy picture here because of its unique aesthetic.
Is it worth the hype? It is worth it to try it out once. The ice cream is a big portion. But, if you're buying the smallest size, it is kind of overpriced.
Now having tried their ice cream, it was enjoyable and tasted really good, but I wouldn't go out of my way to try it again.