The first time I bought running shoes at Body N Sole was back in the late 70's. I went in wanting to buy the latest expensive shoe that was touted in Runner's World. Jed checked out my feet, my structure, and the wear of my old shoes and recommended something for half the price. What?!? Talking the customer into spending less money? Unheard of. Well, the shoes were perfect and I never bought my running/walking shoes anywhere else. Several times I went in looking for those high priced shoes that were the vogue and was always steered to what was best for my needs at a substantial savings. Most of the staff are runners and know of what they speak. They check out your gait, the wear of your old shoes, your build, and the kind of running you do and recommend shoes based on that. I have never been dissatisfied with any shoes that were recommended to me. It's been many years, Jed and I have aged (he better than I), our kids have grown up, he still remembers my name and still picks the right shoes for me. Obviously I am a very satisfied customer.