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  • A large portion of Walter Isaacson's bio on Steve Jobs talks about Jobs' "reality distortion field", the magnetic effect he had on other people where his enthusiasm and passion for a new idea or an existing product would manifest in the other person's wholesale purchase of said idea, no matter if it was unfeasible or "impossible". A good example was when he purchased a glass company to make the glass for the new iPhone - it was a 60s prototype called Gorilla glass, and it hadn't been manufactured since its inception due to a lack of need. Jobs told the factory to revamp itself and start creating nothing but Gorilla glass within six months, a formidable task. They did it in five months. An Apple store is a work of art, a vision that Jobs had that was again derided as excessive and doomed to fail: a (then-niche) tech company's lone-standing store. His extreme perfectionism manifests itself in this place: the floor is from a family-owned sandstone quarry in Florence, and each tile is perfectly integrated with the others around it to create seamless flow; the open space and crisp lines; the uncluttered ceiling and lack of a cash register; the dozen stations dedicated to a single product, with plenty of user interaction. It is one of the best stores to kill time at, and although I haven't had a consultation about product, I have heard good things about the staff's knowledge and promptness. It is always crazy in here (I bought a Christmas iPad 2 after a short half-hour queue), but always fun. 26/30
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