The first thing that Pet People does well is bring you up to speed on the coloquial language & introduce to the inside circle - the pet peeps circle. Although in reality the card doesn't do much for you other than an occasional $5 off a $7000 bag of dog food, that same $5 could get you any footlong at Subway this month.
The kicker for me was the fact that I could bring my dog into the store & let him roam the aisles while looking over the food/treats/bones. & the associates are true pet lovers with a wide knowledge of the different types of foods & bones & all the dog stuff. They also gave me a punch card, & while you have to buy 12 bags to get a free one, maybe - just maybe - that will be enough to bring me back to the same place to buy my dog food for the next 2 years.
I would consider the store a slight premium to Pet Supplies Plus & therefore probably slightly higher priced. If you're into how many grains & what percent chicken fat are in your dogs food, this is a great place to get educated - If you don't really care, Pet Supplies Plus is right down the road.