First time I've been to this location, usually as weird as it sounds I go to the one located in Blowing Rock (NC) while visiting my best friend.
I know this location in Madison has been here for some time but it wasn't until this year that I got around to stop in and have some ice cream.
I was curious for a long time because just walking by and smelling the deliciousness is pretty awesome!
Just remind yourself this is a chain and prices are a little bit high but usually pay more for the things I like.