This store is legit. I never thought I would get excited about a supermarket, but shopping here actually is a pleasure. While I use several Publix-brand products, for me, it's much more about the cleanliness and service.
The management is excellent because someone is always asking if I need help and/or smiling. These are positive vibes, which has led to me switching from Harris Teeter to Publix. Without any doubt, Publix cares more about their customers, especially after Harris Teeter was purchased by Kroger. Publix likely would have been the winner anyway.
btw, I try to avoid the bakery, but I don't always have that much willpower. Those cookies talk to me when I walk by that section of the store (I sometimes take an alternate route to produce now). But, if you love baked goods, go here!