Walking in, I was pretty skeptical- the place could use some art on the walls and a can of paint. Maybe a better font for the menus too, rather than just capitalized serif fonts on plain printer paper taped to the wall.
But the food? Delicious. I lived back east for a while and miss a good philly cheesesteak. Great size and great prices- the owner came out and chit chatted with me and was very kind.
I would also advise that they get a website and post the menu there. Looking at the reviews here I had no idea they even had other sides other than chips. I'll have to try their fries next time.
TL;DR: Good food, but needs work on ambiance/appeal