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  • First Watch exemplifies corporate America. On a weekday morning I went there to see why people line up outside the door every weekend. The morning I went the place was more than half filled by office type people sitting with other office type people in booths along the wall. I was not in office attire and the hostess thoughtfully seated me at one of the tables located in the center. Every person entering had to pass me as did those leaving. All the servers passed me and the hostess found along side my table was the perfect place to wait for new customers to join her for their booth assignments. Two women also not office types were luckily shown to a table near me to enjoy all the activity. Could just be my imagination that there was a deliberate decision to seat us non business types in the middle of things. Those at booths had brief cases, computers, graphs, charts, print outs and statements sprawled on the tables challenging the occupants to uncover ways to sell more and increase the corporate wealth. First Watch has a blatant drive to sell more and increase profits. The food may have originally been created by a corporate chef but was then modified by the finance, marketing, and operations staff. Corners are cut, ingredients are supplied based on low cost, and the recipes are dumbed down for mass appeal. I had the Acapulco Express. In Cleveland we know our sausage. The chorizo in this omelet was akin to Hillshire which is as bad as sausage ever gets. The salsa, avocado and sour cream had all the taste removed rather than the calories. As a decoration were a few pieces of melon and a berry that were faithful to the lack of flavor theme. Some have said First Watch offers a healthy breakfast. They did not do their homework. For some very mysterious reason First Watch publishes nutritional values for their items. The turkey sausage biscuits provide the following percentages of daily requirements 77% daily fat, 146% cholesterol and 98% sodium. Healthy? Lucky I discovered breakfast at Latitude where no one wears suits or discusses company profits. I guess the lines at First Watch on weekends are office workers and their families who love their dollars increasing corporate wealth and who find nutritional info another socialistic attack to capitalism.
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