Website and a phone call to the store confirms $95 is the diagnostic fee. When I retrieved the computer the fee was $150 - no new parts, no additional work other than the $95 diagnostic. The employee advised that the $150 is what they always charge. When asked if he has ever seen a computer leave for the $95 he responded with "a few." I am not part of the BBB, but I think this is the marketing textbook definition of bait and switch.
Computer was "fixed" for $150 which consisted of doing not much more than using the native Disk Utility app. Email me and I'll show you how to use Disk Utility for free.
Best part? I had to take the machine back for the "same" repair within a few days. Now they determine the graphics card is bad and can be fixed for $600. (Apple store charges $495 for this service). Ok, I ask about getting a new iMac and would they give me trade in credit for my computer. Yes he says. The iMac in question is a 2011 27" iMac 3.X ghz - I added a 250gb SSD and 16 GB of ram. They offered $250. Apple will recycle my computer and give me $550! AND I get to keep the SSD and the RAM.
All in, I feel that these guys are operating hoping that people will think this is a less expensive choice for repair (versus Apple). I found their integrity to be iffy at best, pricing to be iffier, and quality to be a zero. Just go direct to the Apple store and save your time.