I really want to like this store. It is a big part of Fountain Hills history. But the Basha's Corporation doesn't seem to want to put the resources into this store to make it successful. They spent a lot of money to renovate the building but they staff the cash registers like it's a Wal-Mart. They used to have the best deal in town on pizza's (which brought me in to buy other items) but they jacked the prices on them and now Little Ceaser's in the same strip mall is crushing them. They used to have great loss leader sales like "buy 1, get 2 free, which also brought us in to buy a lot of other items but no more. The prices are "meh", the selection is "meh" and the customer service is less than that. I can guess what is happening. They are struggling financially. Their big store renovation did not pay off like they thought it would. So somewhere in this mix is a short sighted manager that is trying to stop the bleeding by cutting back wherever possible. It is like a restaurant that tries to improve the bottom line by shorting you on food portions. And this drives customers away and makes the financial situation worse. What they need to do is go all in and open the registers, bring on more people, run better sales, and for goodness sake, stop locking the main door on the south side because you "don't have the staff to make sure people aren't stealing things through it." That said, the covered parking is great as are the restrooms. But that's not enough. Basha's Fountain Hills is at a crossroads. They need to decide whether they want to go big or go home. Because if they just keep going the way they are going they will slowly fade away.