We visited this Dutch Bros today. The coffee is always fantastic! By the steady stream of customers it is obvious that Starbucks is dead and Dutch Bros reigns as the new King of Cool. We asked the nice girl taking orders from cars just why all the employees are always happy, have such great attitudes, and clearly care very much about their customers...she said that Dutch Bros owners genuinely care about the employees and customers, and have established a healthy company culture like none other........so we say they deserve to succeed, and have, and will continue to do so