Yeah this is by go-to brand. Period. Have been a part of the family since 1941 through my grandmother. She emblazoned this on me because of the quality, not the price. I have all her purses and only wear them on special occasions. I am building my own collection to pass along to my children and I am sure they will have the same opinion as I do--quality not price. I have tried other brands via gifts or my own personal experience and always find myself back at Coach. I buy shoes, watches, clothes and everything else they make. You will not go wrong to invest in this brand.