It's just a sub shop franchise, not the best place to order Gyros Reubens etc. The stuffings are just average and the bread is again, acceptable.
I'm giving bumping it up to 3 stars because I like the concept, the decor and reading the complimentary Observer while I eat.
The first time it's like WTF? but you do the routine once and it becomes easy, plus I think it's great that you can work it all out before you get to the cashier. I think the menu needs some work, for example there's no Classic Italian sub combination.
I've tried small medium and large and what works best for me is small double meat ie less bread. I usually go for the Cuban, not close to authentic but not bad.
Service was always very good but I've never been there at peak times either.
As subs shops go I find it OK.