It's your standard, run-of-the-mill hotel with all the normal amenities included. Free internet, good deal. Cookies are tasty.
Location is the one advantage it has, that and free parking, even if city parking in Madison is a breeze (less than $10 for 24 hours, yes please!).
It's just so strange to have such a hotel smack in the middle of campus, but that's definitely a good thing.