Ha Long Bay makes the best pad thai ever. I've ordered from/eaten at Ha Long Bay a dozen times, and I want to order chicken pad thai ever single time. In the winter, I got crazy and ordered their squash curry, and it was awesome. But I couldn't stop thinking about the pad thai.
Their service can sometimes be less than average, but their food is so good that I don't even care. It's often hard to call in orders since they're always busy and regularly don't pick up the phone. I'm relentless, though, and will continue calling back over a 15 minute period to try and get someone to take my order.
I have a friend who used to live in Madison, and sometimes I just snap a picture of Ha Long Bay's sign and send it to her, just to drive her bonkers. It works.