I love that I'm in & out of here in 5-20 minutes every time. I never have to wait to check out...unless I am buying booze which requires an ID check. They have a small selection of organics...not a lot, but it seems to be growing little by little. I use their rewards card to rack up points I can convert into cash. They always send coupons online for $5 off of $25, $6 off of $30, $12 off of $60, etc... You can also go paperless if you use the phone app. They can also be utilized more than once. Let's say I buy $100 in groceries. I can ring up $25 on 4 separate transactions for $5 off of each $25 & it works fine. Yes, a little tedious, but worth saving 20% off. If only they carried the Newman's Own brand of products & ammunition, I could avoid WalMart completely!