This is a really nice grocery store and it fills the need of a general grocery store on the Near East Side of Madison. The deli is crazy big and being able to test the flavor of something before buying is great. It's a bit expensive on the general items but they have some intense sales. I think it's really just a nice place to stop on the weekend to check the sales.
One star off for the layout. All dairy should be together... but I will learn the layout soon enough.