This is store I believe is mainly geared toward black women, and girls. Though it is owned by people of Asian decent it's all young African American women. They are usually kind and very helpful. Though there is always one in particular who seems she's to good to help others. They have a wide variety of things in this store. Ranging from cosmetics,beauty appliances, jewelry, fashion apparel, and all things hair. They have a specific section for wigs. And usually have good sales. They also have a in-store salon that has a wide variety of services.