Two words: sugary and crispy. I do not know what and how they make their Belgian waffle batter and I do not care. Their Belgian waffles are the best I've ate (other than ones in NYC and that's not fair). You have the options of getting it plain, with spreads and or ice cream. I highly recommend getting a spread and ice cream. My favorite combination is speculoos spread ( a type of spread made of shortbread cookies) and a scoop of vanilla ice cream (where you can actual flecks of vanilla bean). The combination of the hot Belgian waffle and thick speculoos spread is cut with the vanilla ice cream and is the best way to end your day.