I wasn't expecting much from such a big chain, but do they ever put together a mean burger! I had the double cheese burger (really it was a triple since they had an extra patty for some reason and just gave it to me!) with all the toppings except for tomato and mushrooms and it all came together into one giant greasy mass of goodness. I think the handmade patties are really what make the big difference here. The quality toppings also help of course, but there's just something about how the burgers are assembled that put them miles ahead of many of the other chains like Hero Burger.
The service is very friendly, and despite the fact that it's in a new plaza, it does a fairly good job of making you feel like you're in a classic hamburger shop, but not in that over-the-top way that Lick's used to go for.
It's also quite a large restaurant, so there's lots of seating available, which is probably a good thing considering it was quite busy, even after 9 PM. Once Birchmount is extended south to Enterprise, where the new cinemas are being built, I can see this place staying open much later.