Sushi Ken is completely unassuming. From the looks of the outside, with its neon beer signs, etc. I thought what kind of place are they taking me to... but after seeing the extensive menu and tasting the yummy cold soba (with its slippery goodness) and surprisingly fresh for the desert sushi, I was hooked. Whenever I travel to Phoenix, this is one of my top choices for lunch. They have some great special lunch deals as well. I haven't had dinner here, but it seems like more of a lunch destination to me in terms of atmosphere.