Okay so I have another review for the same store on my profile. However on my previous review I am reviewing the one on Rancho and Craig since that store isn't on Yelp. This review will be for this store the Rainbow one. Okay onto the review. So I walked in here after shopping at the Rancho one because the rancho one is a bit small and doesn't have as good a selection as this one. I was a bit nervous because since this is their main store it has a lot and I mean a lot of traffic going in and out. I was a bit afraid that since it wasn't as private of a store as the Rancho one it was going to have some weirdos in it. You know the ones I mean those creepy guys who think sex stores mean you actually get to have sex in them. First off I feel weird calling this a sex shop because it really isn't. sex shops are those shady stores you go too when you have no life or girlfriend. The Love Store is a sexual wellness store designed for singles and couples alike,and these are the people that you see in there. All the people in there were either like me single or they were married or they were with their girlfriends. I didn't feel creeped out at all by the clientel (I spelled that wrong didn't I?) So the store is huge and has a large selection of clothes, costumes (only during Halloween), bondage gear, dildos, masturbators, lube, etc. I went in to buy a male masturbator since I am in between girlfriends at this time and while in college I don't have a lot of time to search. I ended up buying a Joanna Angel Anal & Pussy masturbator and I couldn't be happier. The store is a bit pricey I ended up paying almost 70$ for the masturbator and a bottle of gun oil lube which is a lot considering I'm in college. The employees are very nice and I'm yet to meet anybody who is to pushy. The owner has a great eye for gorgeous women because a hottie always comes up to greet me and ask me if I need help finding anything. They do respect your privacy and let you look around if you ask them too. I did even get some great tips on my masturbator and how to care for it because if you put it next to other toys or if it is smooshed it will essentially be ruined. These little tips were a big help and my toy is still working great. I love this store and would be here more often if I had the cash or if the store was a bit closer since it has a much better selection than the rancho one.