Super quaint locally owned running store in midtown Phoenix. I am an avid runner and have shopped at just about every other running store in the valley. Pricing is pretty much the same wherever you go. What sets Runners Den apart are the experienced and expert runners that work there. They might not have the fancy treadmills and screens to evaluate your form. But running on a treadmill in front of an 18 year old that hasn't ran more than a 5k in their life doesn't do you any good. And in the end they always try to upsell you a shoe insole that will cost you an arm and a leg. At Runners Den they take you out to the street and watch you run and allow you to take the shoes for a quick test run before you make the purchase commitment. This store is meant for real deal runners. I will not buy my running shoes anywhere else! When you stop in say hey to Craig. He always has a good story and joke to tell and can teach you a mean runners knot.