I really wanted to like this place. I bought into the hype. I saw shark tank, I read the reviews, and I was your perfect fan girl. I went in Sunday night, place was clean, quiet, and smelled super yummy. The girls working were all super nice. They explained the menu and I ordered. I ordered a classic, a roll with cream cheese, and a roll with coffee cream and a bunch of toppings. Once I got the food... that's where it all went wrong. The dough outer area was hard and seemed stale. The frosting was all a weird texture and had a weird hint of something.... almond extract? Not sure. But there wasn't much of a discintion between frosting flavors. The rolls were barely warm. If you're looking for a cinnabun, this is not your place. Will have to go to cinnabon to get my fix. Even the cinnamon sugar between the roll was very gritty. I understand they're vegan and this is prob a great alternative for those who can't or won't eat dairy, but don't set your hopes high like it did. I will not be returning.