I've been coming here since late last year. It's my routine to my Saturday morning grocery and meat run in Kensington Market. I first stop at Average Joe's for a cafe latte before I do my grocery run. I can't say I have done my shopping if I have not started here. It's just the perfect start to a wonderful shopping experience.
What I like about Average Joe's is the brightly lit (natural light), cozy space. You think it will be full but once inside, to your delight, you find a free table. Joe always greets me with a smile, whether I'm a regular, the Saturday regular or the every other Sat regular. His genuine and warm smile makes me feel welcomed. I notice he knows the locals and talks to them and greet them just as welcoming.
Unlike other hipster coffee shops in the Market, where they scowl at your and will only greet you warmly if you are friends with the person working the counter. Another thing I dislike about those places is how dark they are!
Finally, their cafe latte is a delight! I'm not a coffee drinker but I absolutely adore their cafe latte. I sip it. I relax. I daydream. Heck, I once was eating tortillas I bought from Emporium Latino and they did not scowl or admonish me for bringing outside food!
It's a true oasis and laid back coffee shop, and I will continue returning. After all, it's my Kensington Market experience!