I'm a jelly donut fan and jelly donuts are my favorite dessert. Unfortunately to me this jelly was more of a thick sauce. I like the actual preserve taste with real fruits. Theirs tasted artificial. However for the price it's amazing! And vegan! Perfectly sweetened and patient employee. Vegans should def hit this spot. It looks like the a usual donut shop anywhere but this has vegan options. Wish every donut shop had this option but then you'll see a fat vegan walking around -me.