Every time I'm in Montreal I make a point to come here. It's so great in fact, I buy the meat by the pound and take it back to Toronto as souvenirs. I've had smoked meat from many other places but none does it better than Schwartz. Definitely worth the hype and the line. The decor is simple and very no-frills but it serves it's purpose.The staff is friendly and moves very fast. The sandwich goes great with a pickle and cherry coke.