I bought tires at their Boulder Hwy store because it was half the price of Big O. I have been going to Big O since 1983. The Boulder Hwy Discount Tire store sold me some tires that in about 4k miles turned into tractor tires (made a very loud rumbling noise) on a 50k mile Mazda5. They gave me 4 new tires and they lasted about 60k which is good for low profile tires. I bought another set. About 10K into the 3rd set I drove over to the Boulder Hwy store and saw all the bays full with cars. I went to the Discount Tire store on Lake Mead to get my tires rotated. Normally I do this myself. They put me right in, rotated and balanced my tires for FREEEEEEEE! For the Mazda5 they have my business for life! . . . . I can be bought : )