I measure all gelato places based on their pistachio gelato and this is the best in the city (well and at their other location in Davisville), I don't need fancy seating, I don't care about the decor since I'm probably enjoying it out in the sun anyway. And I don't mind paying for quality. You're paying $4 at most places anyway so why not pay the extra $1 and get the best.
Pistachio is a good measure for gelato because a lot of places skimp on pistachio big time by using almond extract or peanut. In fact, before I went to Italy I didn't know what pistachio gelato was supposed to taste like, I thought I didn't like it because it always tasted like almond extract.
Gelato Simply Italian imports their pistachios from Sicily, the ingredient is so expensive they don't let you sample it. But even just looking at the colour you can tell it's proper pistachio gelato, it's almost an olive green colour NOT fluorescent green.
Even if you don't like pistachio gelato, you gotta think if they take that kind of care and quality with one ingredient what about the rest.
Another great example of this is their prickly pear which they only have at certain times of the year when prickly pear is in season. I stumbled across this flavour when the lady in front of me was chatting with the guy behind the counter "do you have it? is it in?" She was so excited I thought I was overhearing illegal activity in progress but nope, just prickly pear gelato. Apparently is sells out quickly so lucky for me I have no shame in listening to other's conversations.
Their are a lot of places in Yorkville that focus on image and decor, it's nice to have a place in the area that focuses on quality ingredients and a passion for their craft.