I purchased my motorcycle from Ride Now @ Rancho and I regret it. I have all my servicing done at this store on Boulder Hwy instead. I can't speak for their Sales Dept. but I definately recommend their Service Dept., sure it's a deallership so bit pricey but I don't want to take any chances with some unknown Mom and Pop store. I always got quality service from Boulder Store, very friendly and knowledgeable staff, and they never seem overwhelmed like they do at the service dept on Rancho.