This location is pretty small and definitely doesn't have a good wine selection. There is lots of local beer and the employees are all pretty friendly, especially in the bakery area. However, the clientele is so incredibly rude. I don't know what it is, but the people who shop here are so self centered that they can't even be troubled to say "excuse me" when they bump into you. The other huge drawback is that this Whole Foods doesn't deliver! They are really losing business because Metcalfe's, Hy-Vee and others deliver and have for awhile. I live in Chicago but my elderly parents live in Madison and it would be great if they could get Whole Foods products at their door. Maybe now that Amazon is buying Whole Foods, things will change.