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| - INTERNAL MEMO
To our valued employees, You are the most integral part of what makes our company wonderful. We want to continue to show our appreciation for all that you do, and that includes the overwhelming number of suggestions we received for our upcoming 60th anniversary.
The management team must admit the diversity and scope of the ideas surprised us, but we feel that it is reflection of our talented work force.
For example, the suggestion that we close our indoor seating to mimic how our original store in 1948 would serve customers is not feasible. In-N-Out now operates in locales which have inclement weather compared to Southern California, and we believe our customers value this change. Moreover, many of our stores are so busy as to displace a significant amount of our customer base.
Along those lines, we are also are unable to implement the suggestion that we separate our customers into two separate lines, one marked "colored" and one marked "white" despite how common this was in 1948. In-N-Out's popularity already ensures that lines are often long, and tests the patience of many consumers. We also are uncertain that our African-American, Asian-American, and Latin American customers would find such a decision compatible with In-N-Out's desire to remain inclusive to the largest market share possible.
We also are opposed to adjusting our current portion size to what it was in 1948. It is our opinion that customers would probably notice that we have made our buns bigger, patties thinner, and cheese oilier over the years. Moreover, it is the position of management that importing soft drinks sweetened without corn syrup may be a violation of US law and therefore an unacceptable risk for the company.
Lastly, we believe that lowering our prices to those charged by In-N-Out in 1948 is also not feasible. We believe that such tactics are the sign of desperation and not the hallmark of a healthy and aggressive brand and company. Moreover, this might be viewed as a In-N-Out conceding it is no longer the bargain it once was. The management team strongly disputes this, recently price increases notwithstanding. We also have reason to believe that such a move would be viewed unfavorable as we explore our potential IPO next year.
In closing, we continue to believe that our employees are our greatest asset. We thank you for your input on this momentous occasion in our company's history and encourage your feedback in the future. Sincerely, Your Management Team
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