If you want to get the customers drooling before they even get up to the counter, make sure you are making the most aromatic waffle cones you can imagine, and you'll have your customers hooked. It certainly worked for me. Oh, and have a nice variety of traditional and innovative flavors too, at reasonable prices. I got to sample several flavors besides the one I eventually ordered, which was kahlua and cream, but my favorite was the pumpkin pie. This is no doubt one of those places at which every other local restaurant scorns, because I bet folks come here for their dessert.