| rev:text
| - FOOD ALTAMONT.
I love the idea, but this was like Altamont in 1969 minus the stabbing, psilocybin and Hell's Angels. Oh, and that event was free.
Disclaimer: I was not born until the Reagan administration. I have worked on large-scale annual festival events for almost a decade.
Lesson learned. Be wary of the inaugural food truck event in any city, not just this one. Small-scale businesses uniting with a small community organization to do a huge event at a newer facility? Was a qualified event consultant hired? Did anyone have the right experience? Were vendors notified of the actual amount of ticket sales? How much did vendors pay to participate? I don't know, I'm asking.
I waited on Pima for almost 45 minutes, took forever to park and left after 15 minutes of seeing the thousands of frowns from people who expected to be fuller and drunker for their money and effort. You could just feel the bad energy of the hordes of disappointed and aggravated people. I don't like staying in places like that.
Some perspective: many other cities, eager to start an annual mobile food vendor outing, have had positively atrocious "1st Annual Food Truck Festival" events and went on to learn to make a better fest after hiring consultants and inviting local farms and restaurants to offer a more plentiful and accommodating food situation. Boston had a similar horrible first-year food truck festival and changed the event the second year to a "Local Food Festival," inviting local restaurants to make their own versions of street food while still keeping the mobile vendor core.
Recommendations: partner with a real stadium with real parking, do multiple days, cap each day's ticket sales, partner with a transpo company to do off-site parking lot shuttles if applicable, cap each day's ticket sales, invite a larger vendor base and mix them up each day like bands in a music festival, offer admission discounts for carpoolers/public transpo riders/bike people, cap each day's ticket sales, hire emergency bee removal services and learn from another festival's coordinator(s) (LA Street Food Fest? Tucson Meet Yourself?). Also, cap each day's ticket sales.
If you're going to tax for admission and parking, make it worth the cost and pay the right person or team to help with logistics.
Thanks for taking a risk and trying to do something stimulating and fun for the valley's residents and businesses.
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