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  • The Italian Ice was great. The Gelati thing, well of 4 of us, none of us liked the custard by itself, the Gelati wasn't so bad. I was actually going to give you three stars, then I realized custard isn't even in the name of the shop. You do ices very well, so I bumped it up one. I would highly recommend a hidden cam mystery shopper though. The employees were great, the User Experience needs a great deal of help. Compared to In-N-Out burger Rita's is the opposite. You have to get everything on the menu explained. You should have faux items split it half with callouts to explain everything. "It's like a Blizzard?" Why not just tell your customers to go to Dairy Queen? I guarantee DQ focused on core experience for many years before they felt the need to go on a marketing mission to pump up sales. I.E. Enter the Blizzard to break a plateau. You? Focus on Fundamentals! Get a following, build a line down the street. Burger, yes or no. Fries and a shake with that? Here you go, come back real soon ya hear!!! Drop the Gelati to an Animal Fries like item. It doesn't have to be on the menu. Make it so that only people who are in the know-know it exists. Etc... If it's 110 degrees outside and your staff is waiting for a customer to show up. You're not doing it right. Maybe not wrong, but Purple Penguin is kicking your butt and they can't even stand up in their cart. The sad thing for me is that I was laying in bed at 1am in San Francisco (Ca) and couldn't sleep because this review was festering inside my skull. Whew!
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