Finally got a chance to try Pure DeLite, and glad I did. If half stars were available I would have graded them at 3.5.
What I like: cute store. They obviously took care to make it look inviting and they succeeded. Nice selection of flavors. Quality ingredients and nothing artificial. Prices seem reasonable.
What I think could be improved: I realize this is very subjective, but I really like frosting. But, imo these beauties have too much. WAYYYY too much. Not that it wasn't good. In the four flavors we tried all the frosting was tasty. However, there was SO much of it we had to take some off each one so the 'cake' portion didn't get totally overwhelmed. If they get others writing and saying the same, I might consider at least making a few varieties with maybe 25% less frosting. AND...25% more cake. Right now they strike me more as "Cup Frostings" versus "Cupcakes." The balance seems off to us. If they used those proportions I could see easily giving them 4.5 or 5 stars.
In summary, I think Pure DeLite makes a quality product and delivers it it in a great looking store at what seem reasonable prices (for high-end cupcakes). We'll certainly try them again.