We've been here a couple times using coupons (Groupon, LocalDines, etc.) They prepare burgers that are beautiful works of art and also very tasty. Here you really can have it your way - even a slice of HAM on your HAMburger if you want it (nope, not for me). They also have vegetarian option, turkey burgers and chicken too. Service is generally very good, seems like they have lots of help here.
I noticed they also serve breakfast on Sat & Sun, including build-it omelets. Would like to come back and try eggs!
Lots of competition in the burger arena. Indulge really is an indulgence if you are paying full price. At around $10/burger (no sides), it's quite an investment. Find a coupon and go try for yourself.