This is by far the best location I have ever been to!! I started shopping at Sephora because Ulta didn't carry what I had been recommended by a friend and because.... I just don't really like Ulta anymore... Every time I come here, I am helped to the fullest!! I have been matched, I have had the employees explain how the make up works and if they think it is a good choice to try. They give testers so you can try it before you decide to buy it (which Ulta has never done) and they are not stingy with returns like Ulta is. If you are not satisfied, they take it back. The customer service is always great, my experiences are always lovely when I come here. They make shopping for my beauty supplies much more enjoyable than it used to be!