The donuts taste like, well, donuts. I prefer mine cold and they tend to only serve theirs hit, though. What really irritated me was the fact that their iced coffee is a joke! It was so watered down and tasted like they just poured their hot coffee over ice before they served it to me. My husband got the red velvet iced drink, and he said it was great. So I guess if you want a fancy, sugary drink with your just ok donuts this is your place! I definitely still prefer Dunkin Donuts.