We live in the area and finally tried it out.
1. Build your own burger so as you move through the process the price adds up.
2. Lots of choices to choose from to build your burger from the beef, condiments, and add ons like bacon, fried egg, etc. Add on sauces were a cost though...like BBQ or Ranch. Also dipping sauces for fries were extra.
3. Place is clean and staff made sure to quickly clean tables and high chairs after use. Bathrooms were clean too. And yes Yelp - they were gender neutral/single use bathrooms...
4. Food was good and fresh with my only complaint that bun was a little doughy and too big for the contents. I had about 1/3 of a bun left at the end.
5. The place was too hot - granted it was 114 degrees outside but either their a/c equipment is lacking or they are trying to save some money and keeping it around 80 in there.
6. They have Coke products which is a must for us
7. The staff was friendly and attentive.
Will I go here again? Sure if someone else wants to go. Will I pick this place when wanting a burger and tell everyone that you have to go here? Meh...they deserve better than 2 stars but this place doesn't breach my top 10 burger places in Phoenix but that is a tough list to crack.