Perhaps because this is close to ASU they think no one will notice the quality of sushi. Because students run in and out or do take out perhaps no one bothers to say anything. But the reality is for people that enjoy good fish, soft rice and dont mind spending the extra few $$ for quality this is not the place for you. I always think of this place as "fast food sushi"..It comes out fast but I ALWAYS feel something is either missing or wrong. If I am in the area and with friends and they want a low cost sushi experience I will go but then I do simple rolls that are harder to screw up. Not the worst, not the best..but maybe just right for the students that visit the most.
ps. I dont live close so I dont go for happy hour. This review is based on non happy hour service. From reviews it is clear they put a lot of effort into alcohol and happy hour. Perhaps after 2-3 drinks the fish tastes better or the price makes it worth while to come back.