My experience with Zimbrick Honda in general can be described as patient and thorough customer service, organized, and trustworthy. Bonus points to their Grand Canyon Service Center for being on my way to the mall, and next door to my at-the-moment Pho place in Madison.
In their waiting room there's free coffee, tea, water, diet soda, and in addition to cookies they often have other snacky options like granola bars, and I've seen goldfish crackers once. I like that I can make an appointment online at whatever hour I like and don't have to remember to call someone during business hours. It's the little things.
My favorite part is the waiting room, catered to the busy student or professional - there are several partial cubicles and a free wifi area for people who want to work while they wait.