I can get better wines at a number of places within a mere mile. I can get a better value on beer and wine at a number of places within a mere mile as well. However, it is truly difficult to get better service, or find employees who know their product better than here, basically anywhere within the Valley.
If you know what you want and/or looking for a great deal then you'd be better off going somewhere else. However, if you are interested in doing your own pairing for an evening or some lunch you're making then you should stop in and have the employees at Sportsman's give you a hand. They've always been spot on for me and all my friends.
Furthermore, they will order specially for you if you love a certain kind of wine and have difficulty finding it around town. I like this option as one of my favorite wines comes from a small vineyard (w/ no website) in Italy...they'll find it for you.
Oh, and their Belgian beer selection is pretty damn good too!
I've had the food....meh. Just above average but for the price it is worth skipping.