I just started going to Ulta now since I know they have both high ends and drugstore makeup products. Very convenient for me since I shop for foundation at Sephora and eyeliners , mascara, and lipstick at drugstores. I was happy to know they have all that I need at just one stop . They also have rewards card, and that really helps. I just started buying the essence lipstick and Im in love with the color "natural beauty" , it's so hard for me to find the right shade but when I saw that color i was so happy ! the cost is $2.99 each, but because I have a rewards card, I got two for the price of one.