I know it's bad to choose chains over mom and pop shops, but Shoppers blows all of the other feed stores out of the water. It's clean. There's plenty of staff. It's awesome.
As for a few cons, they always have pretty common chicken breeds here, so I guess I'll keep my chicken buying to the smaller chains since I like a variety of birds in my flock. Another con is that they don't have as great of sales prices as Big R (found in other states). I guess country is too big of a fad in Phoenix for them to have worthwhile sales on boots and clothing.
All in all, I'm happy this place came to town.