I take my daughter here about every 6 weeks for a trim. She really likes it and though the prices are a bit more than say, a Supercuts-type place, they are really great with kids which makes it more than worth it.
There is often a line, but they keep things moving smoothly. Aesha did the last cut and was super patient and friendly with my daughter, who was having a small meltdown at one point.
If you give them your e-mail they will send you $2-off coupons pretty much monthly, so you don't ever have to pay full price.
Before the kids are seated in the chair they get a plastic chit which, after the haircut is over, they put into a slot near the front counter and out pops a small prize. The kids love it every time!