Designer organic food. This is the best way to describe Whole Foods. Or should I call it "Whole in my Pocket Foods." Maybe it's the fresh turmeric root you can't get a regular supermarket. Maybe it's the fresh whole ginger that's also not available at regular super markets. Maybe it's the 100% Acai juice with no other ingredients. These are the things that keep me coming back. After that, I always end up overspending on things like broccoli or kale because I'm there anyway and it's convenient to pick it up. Whole Foods does have other cool stuff. For example, the variety of gluten free pasta is nice. So are all the choices for healthy cereals and chips. Am I happy about the price per pound for organic chicken, beef, etc? No but I keep coming back. Is it an addiction to this place? Maybe. Just be wise and always double check the organic section at your local supermarket to save quite a few bucks and make Whole Foods your choice for the stuff you just can't get at other supermarkets. I've got to give it 5 stars because I'm always treated really well when I come and I appreciate the stuff I can't get anywhere else.