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  • This business gets a star ONLY because the staff are really helpful, and one can purchase 'loose' Lego here. But as a Lego fan, I am dismayed by the fact that the store is shaped by the 'Features-and-benifits/Add-on' model of marketing. I will give no quarter on this. A Lego store should be modeled after a wholesale 'loose-product' system. I want to walk into the place and have the ability to purchase individual pieces, or set types of pieces in bulk, or high-volume low cost sets (IE a package of 100, 500, 1000, 2000 pieces). The company has advertised this option -- good luck finding these sets in the store, however. The shop space is primarily devoted to add-on constructs (IE a spaceship package, that is more fun if you buy the space-port set) or features-and-benefits sets (IE A complete killing machine which has really unique pieces that you cannot buy loose, yet cannot employ in a standard Lego-verse). Truly disappointing. I didn't think the North American angle of advertising would affect the Lego company to this extent. Sadly, this store is proof that my hopes, rationalizations, and expectations can all be dismissed with the knowledge that 'easy money' proves to be more of a deciding factor than common sense. Sigh. I will still go to the store, and recommend that you check it out as well -- It's Lego, for Universe's sake! But expect to be disappointed.
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