This is an Indian and South Asian market. It is good they are attracting many non-Indians as well as Indians. The market is big. They have many things that any Asian Indian would want as far as food (I am South Indian by background). This is a place that I would definitely recommend.
While this is not what can be found in say Jackson Height (Queens) NY, West Ridge (Devon Avenue) Chicago, or Gerard Street Toronto; it is definitely good. I wish them well.
Phoenix needs more South Asian markets. The only place that even comes close, and arguably a long shot, is Ashoka Market at I-10 & Chandler BLVD in Chandler.