I just visited the new Smooth location in Toronto's Liberty Village last week. Jane, the coolest Irish girl ever, was my Waxologist for the evening. She was very approachable, so thorough, and totally skilled at her craft. I went for a modest wax and was impressed by the professional, no-nonsense feel at the salon. Prices are a bit higher than most of the competitors, but they have discount codes available online ("classically" until April 2016) for first time visitors and the option of a 20% off membership deal. The wax itself wasn't too hot and the whole thing took around 20 minutes. She used multiple types of wax depending on hair thickness and length.
I'm also very impressed by their product selection. There's nothing like some taboo-free feminine hygiene brands that make cleansing products so fun. I got two sets of cleansers, body wipes and moisturizers from the cheeky brand "I Love My Muff" and a sugar scrub and body lotion from the Toronto-based brand Love Fresh. I am already obsessed with the fresh pear scent - I have to stop myself from eating them.
Can't wait to go back to Smooth! I'd highly recommend.